Shell Whetstone Service Station
Transforming a traditional service station into a destination brand people actively engage with online.
The Brief
For Shell Whetstone, our objective was to transform a traditional service station into a destination brand that people actively engage with online - rather than relying on generic fuel station content in a category with little standout social presence.
Our Approach
We developed a creative direction inspired by retro advertising, bold colours and playful storytelling, designed to be instantly recognisable, scroll-stopping and memorable within a crowded social media landscape. By combining humour, local culture, community-focused messaging and eye-catching visuals, we created a social presence that feels less like a corporate fuel brand and more like a familiar part of everyday life - showcasing promotions, convenience offerings, staff personalities and customer experiences to build genuine connections with the local community. The result is a vibrant, engaging social media presence that drives brand awareness, encourages customer loyalty and keeps Shell Whetstone top-of-mind long after customers leave the forecourt.
